"Value added veterinarians"

The future of veterinary services in direct farm marketing

Abstract

Value-added dairies are dairies that add value to their milk by marketing their own dairy products directly to the consumer. Value-added dairies require considerably more services to operate than traditional dairies, because they have expanded their business beyond milk production to include processing, marketing and more. Services needed by value-added dairies can be both in traditional veterinary service areas and in non-traditional veterinary service areas. We will discuss how veterinarians can provide service and add value to these dairies.