2016

Future Scenarios for the U.S. Dairy Industry

Abstract

For the U.S. dairy industry, everything but the cow has changed - and with genetic engineering, even the cow is changing. The industry is seeing shifts in its' processes, technologies and business models. A variety of forces including new technologies, consolidation, consumer shifts and globalization are clearly transforming the industry, but how will these forces unfold? And what are the implications for different players in the industry, from producers to veterinarians, and the universities that prepare them, to pharmaceutical companies? This report, based on interviews with industry experts, broader surveys and research, and a workshop with diverse industry representatives, is designed to shed light on these questions by using a process called scenario planning.