Balancing Profit and Value

Abstract

As veterinarians, all of us want to provide valuable service for our clients. We want to feel we bring value to our clients with the service we provide. At the same time, we need to maintain profitability of our practices to help meet our goals as well as those of our families. Sometimes we think, as profits increase, the value of our services to our clients must be decreasing. In reality, the goal is to maximize value for our clients while attaining our goals for practice profitability.