The Implementation Process of Production Medicine Programs

Abstract

Even the best thought out and well designed herd health program is destined for failure unless the client can understand and implement the structure of the program. The reasons for failure of implementation are many and the exact causes of misunderstanding are numerous. Many times the blame for failure to achieve positive results is placed on a "communication problem." It should be concluded when the blame is placed on communication that what is really being said is that somewhere along the line there was a failure to talk or a failure to listen or any combination of the two. It can be seen that the reasons for implementation or non-implementation are much more broad than might be thought.