Successful public engagement

Be a positive voice for the dairy industry

Abstract

As the average consumer becomes farther removed
from the farm and is continuously bombarded with misinformation, there’s never been a more critical time to better communicate the message of sustainability in agriculture. Your profession has a specific challenge in connecting with a general public that too often values opinion over science. Agriculture is under attack from the increasing number of activists, non-profit organizations, non-governmental organizations, non-governmental organizations (NGOs), and environmental groups. Incorrect stories about agriculture continue to circulate daily throughout the media, going mostly unchallenged. This has become dangerous over time, as the misinformation has disguised itself as the truth. It’s time for everyone involved in agriculture to better lead the discussion to help protect the use of science, technology, and innovation in how we grow and raise food.