Promoting the Nutritional Value of Dairy Products

Abstract

Thank you for inviting me here today. You have asked me to do something I've been wanting to do for a long time-discuss the topic of promoting nutrition.

First, I want to make it crystal clear-I am not a nutritionist. In fact, I am not in the scientific disciplines per se. I am a professional in the field of public relations-a piece of the marketing puzzle. And, as a key player in the dairy and food industries, I have many thoughts I want to share with you.

A major point is simply this: Promoting nutrition is big business-and apparently getting bigger. Have you watched television lately? Looked at a cereal box? Read a newspaper?

Americans are being bombarded by more and more promotional messages, and more and more of them have to do with nutrition ...