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Abstract

Competition is something new. Twenty years ago we could practice just about anyway we wanted and be successful. Those days are gone and it's probably a good thing. We now face competition from many quarters. It's no longer enough just to be a good veterinarian. We must apply principles of business management if we are to position our practices to prosper through the end of the twentieth century.

Those interested in business growth, in the personal satisfaction of a successful enterprise, in selling a vital business to a colleague, or in providing for a carefree retirement must learn to compete. It's hard work and it doesn't come naturally to veterinarians with little aptitude for or training in business.