Marketing Veterinary Services in an Established Midwestern Dairy Practice

Abstract

So - if it is any comfort many of us have been marketing our services to one degree or another and now we have a string of buzz words and sophisticated terminology to identify our clumsy efforts. It seems obvious we must improve our grasp of the concepts of marketing as the economic realities drive animal agriculture to more efficient production. We must define and refine our former clumsy attempts in order to move quickly and accurately to act on the 4 axioms of modern food animal practice:
1. Determine the market driven need.
2. Assess the practice resources required.
3. Determine profitability.
4. Create client awareness.