Packer/retailer perspectives on North America’s beef sustainability roundtables

Abstract

Almost a decade ago, key stakeholders involved directly in, or associated with, the global beef industry, came together in Den­ver, Colo., for the first Global Conference on Sustainable Beef. The purpose was to discuss the value of creating a forum to de­fine beef sustainability, identify opportunities to take action, engage other stakeholders, and generally advance beef sustain­ability globally. Cargill and McDonald’s were both participants in the Denver conference and were both founding member of the Global Roundtable for Sustainable Beef (GRSB), as well as the two North American Roundtables, the United States Round­table for Sustainable Beef (USRSB) and the Canadian Round­table for Sustainable Beef (CRSB).