Producer perspective on the future of dairy

Abstract

Future outcomes of the dairy industry will impact those in sup­porting roles to include the practicing veterinarian. Lifestyles, and therefore consumer trends, are not static over time. Suc­cessful industry segments are those that respond adequately to that changing landscape. The dairy industry enjoys a firm position in consumer choice of food supply in the current pe­riod, providing 16% of all protein consumed in the U.S. Oppor­tunities for growth exist in both domestic and international markets, but accessing those growth opportunities is not guaranteed.