How to keep beef and dairy producers asking for more

Abstract

Progressive, entrepreneurial beef and dairy producers demand a level of service that is well beyond that which is traditionally described on a list of clinical skills common to practicing veterinarians. It is also known that progressive, entrepreneurial, bovine herd health veterinarians desire to offer services to their clients that are more consultative in nature so that they can become an asset to the herd owner. To become a trusted partner to the beef and dairy producer, the veterinarian must know the goals of the owner and how to communicate recommendations for reaching those goals.