Utilizing the value proposition in dairy practice

Abstract

How well do you understand what your dairy farm clients need and want from your practice? The value proposition can be a useful tool for identifying current and future needs of clients and then assessing how well your practice meets those needs. Valley Veterinary Clinic, SC is a large private practice serving the diverse dairy industry in north-eastern Wisconsin. This presentation will outline several relevant attributes of the practice and highlight how Valley Veterinary Clinic is using the value proposition to better meet the needs of its dairy clients.