Influencing dairy profitability beyond traditional dairy veterinary services

"It's not just about the cows!"

Abstract

In spite of a strong desire, even when vocalized, it remains a challenge for the role of the dairy veterinarian to move beyond that of a traditional one. In larger herds with a high reproductive work-load, we are at even greater risk of becoming specialist technicians. Instead we seek opportunity for greater involvement to deliver comprehensive services and to be recognized for such, both personally and financially.

Given the frequency of our visits, knowledge, and analytical skills, veterinarians in a unique position to provide inputs that complement the advice given by other consultants. The failure to do so has economic consequences for both the veterinarian and the dairyman. The income associated with additional consultation is lost, as is the associated job satisfaction. In turn the farmer might not optimally utilize the veterinarian’s input, foregoing the economic benefits of such. The opportunity for and the value of inputs will differ for every client and we need to remain cognizant of their motivation.