The "Art of Seeing" In Dairy Nutrition

Abstract

The following paper is the collaborative efforts of the Attica Veterinary Associates, a seven person ambulatory practice providing service exclusively to the dairy and beef industry.

Embodied in the practice's mission statement is the charge to offer leadership through traditional services and products, while developing areas for independent consultation in dairy management and nutrition. The ultimate goal being to enhance mutual satisfaction and profitability for the clientele and the practice. Breaking away from traditional practice invariably forces one out of one's comfort zone, however the perspective of this paper is to see how this experience may be made less intimidating. Our experiences in this area have been both positive and negative, however we feel confident that if one intends to better serve the industry this is the direction one must take.