The Veterinarian's Role in Wholesome Beef Production

Authors

  • Gary L. Cowman National Cattlemen's Association, 5420 South Quebec, Englewood, Colorado 80155
  • Bill Bennett SmithKline Beecham Animal Health, 812 Springdale Drive, Exton, Pennsylvania 19341

DOI:

https://doi.org/10.21423/aabppro19926461

Keywords:

Bovine practitioners, consumer-driven environment, food industry, food animal

Abstract

Bovine practitioners have long been an essential part of the cattle
industry. In today's consumer-driven environment, however, the nature of the
cattle business -- and the veterinarian's role in that business -- have
shifted. What has always been thought of as the "cattle industry" is now more
accurately described as the "food industry." And no matter what aspect of
cattle practice you've chosen as your focus, you're really in the business of
producing meat for the retail counter.

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Published

1992-08-31

Issue

Section

Production and Health Management