Implementation of Production Medicine In Cow-Calf Operations

Abstract

Let me begin by giving you some ideas that shaped my attitude and professional approach toward myself and my clients. The first one is "People are not wrong, just misinformed." This idea allows me to realize that most people really try to make "best" decisions in each area of their lives. They gather information from different sources, weigh it, sort it, and then move. It occurred to me that many of my clients made decisions that were counter productive because they were lacking key pieces of information and clear objectives and goals.