Crossing over the mountain

how to create memes that outcompete fear and misinformation

Abstract

This talk will offer attendees the opportunity to think about how they communicate their scientific discoveries so that the general public can both understand and help carry messages forward to their own networks. This talk will demonstrate the art of storytelling, discuss how ideas are packaged into memes that must compete with all other information available, and show examples of people in a wide variety ofnetworks WHO are successfully engineering memes that outcompete fear and pseudoscience.