Responding to change by offering a new service

Abstract

Today’s veterinarian is being asked to become more of a con­sultant by their producers. Producers still rely very heavily on their veterinarian’s recommendations and knowledge to help make their farming operation successful. Offering new servic­es is key to filling this new veterinary role. Determining what services your producers are asking your veterinary practice to offer, and making the change to start offering them, will be very beneficial for both the producer and the veterinary prac­tice. Budgeting and advertising the new service is important for the success of the new service. Increasing billable hours is the goal of all veterinary practices. Offering new requested con­sulting services will certainly do that.