Building Management Partner Relationships with Your Key Clients

Abstract

Veterinary practitioners serving beef producers are faced with the challenge of providing expert services in an environment in which many veterinarians have opted out of agriculturally-based practices, leaving an increased demand for services. In an effort to adapt to a rapidly changing beef industry, some practitioners have fundamentally changed the way they practice. This paper describes changes made in my central Missouri practice that have helped me develop a thriving practice based on serving beef producers’ needs.