Growing Your Cattle Practice by Building "Management-Partner" Relationships

Abstract

Veterinary practitioners serving beef producers are faced with the challenge of providing expert services in an environment where many veterinarians have opted out of agriculturally-based practices, leaving an increased demand for services. In an effort to adapt to a rapidly changing beef industry, some practitioners have fundamentally changed the way they practice. This paper describes the changes made in my rural Missouri practice that have helped me develop a thriving practice based on serving beef producers' needs.